Our Commitment to Your Privacy

Your Privacy Matters

At Morphica, we believe your personal information should remain personal. This Privacy Policy explains what information we collect, why we collect it, and how we use it to provide you with the best possible experience on our platform.

We want to be crystal clear: we do not sell, rent, or share your personal data with third parties for their marketing purposes. Your information is used solely to operate and improve our service.

Information We Collect

Information You Provide to Us:

• Account Information: Name, email address, profile picture when you create an account (via Google OAuth).
• Content Information: Prompts, AI-generated images/videos, or other media you upload or generate through the platform.
• Payment Information: Subscription billing details processed securely through Dodo Payments (we never store your full payment details).
• Communication Data: Messages you send us through support channels or contact forms.

Information We Collect Automatically:

• Usage Data: How you interact with our platform, features used, pages visited, time spent.
• Technical Information: IP address, browser type, device information, operating system.
• Cookies: Small files that help us remember your preferences and improve your experience.

How We Use Your Information

We use your information for the following purposes:

• Service Delivery: To operate Morphica, manage your account, and provide our AI-powered creative services.
• Credits & Plans: To allocate and manage credits based on your subscription plan.
• Communication: To send you important updates, respond to inquiries, and provide customer support.
• Payment Processing: To handle subscriptions securely through Dodo Payments.
• Platform Improvement: To analyze usage patterns and improve our features.
• Security: To protect against fraud, abuse, and security threats.
• Legal Compliance: To comply with applicable laws and regulations.

Information Sharing – Our Promise

Protected – We Do NOT Share Your Personal Data

Here's what we DON'T do:

• ❌ Sell your personal information to third parties
• ❌ Rent or lease your data to marketers
• ❌ Share your personal details with advertisers
• ❌ Provide your information to data brokers

Limited exceptions when we may share information:

• Service Providers: Trusted partners who help us operate Morphica (hosting, payments, email delivery, analytics).
• Legal Requirements: If required by law, court order, or government request.
• Safety & Security: To protect the rights, property, or safety of Morphica, our users, or the public.
• Business Transfer: In the event of a merger, acquisition, or sale of assets, user information may transfer to the new entity.
• Public Information: Content you choose to make public (e.g. generated images, prompts shared by you).

Payment Terms & Billing

We offer free and paid subscription plans:

• Free Plan: 20 complimentary credits upon signup.
• Basic Plan (₹399/month): 125 credits each month.
• Pro Plan (₹599/month): 250 credits each month.

• Credits are consumed when you use features of Morphica (such as generating images/videos).
• Payments are processed securely by Dodo Payments.
• We do not store sensitive card or banking details.
• Subscriptions renew automatically unless canceled prior to the renewal date.
• Refunds (if applicable) are handled as per our Refund Policy in Terms & Conditions.

Data Security & Protection

We take the security of your personal information seriously and implement multiple layers of protection:

• Encryption: Data encrypted in transit and at rest using industry-standard protocols.
• Secure Infrastructure: Hosted on secure, enterprise-grade servers.
• Access Controls: Strict access control ensures only authorized staff can access data.
• Regular Security Audits: Conducted periodically.
• Payment Security: All payment processing is handled by PCI-compliant providers (Dodo Payments).
• Data Minimization: We only collect and retain what is necessary.

Data Retention

• Account Data: Retained while your account is active and for a reasonable period after closure.
• Content Data: AI-generated content may be retained to operate features or until deleted by you.
• Support Communications: Retained up to 2 years for quality assurance.
• Analytics Data: Retained in anonymized form for business analysis.
• Legal Compliance: Some data may be retained longer if required by law.

Your Privacy Rights

You have several rights regarding your personal information:

• Access: Request a copy of your personal data.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your data (subject to legal requirements).
• Portability: Request your data in a portable format.
• Objection/Restriction: Object or request limitation of processing.
• Withdrawal: Withdraw consent at any time.

To exercise these rights, contact us at privacy@morphica.studio.

Cookies & Tracking Technologies

We use cookies and similar technologies:

• Essential Cookies: Necessary for platform functionality.
• Preference Cookies: Remember your settings and preferences.
• Analytics Cookies: Understand platform usage.
• Security Cookies: Protect against fraud and threats.

You may disable cookies via your browser, but some features may not function properly.

International Data Transfers

Morphica may process data in countries other than where you reside. We ensure safeguards such as standard contractual clauses or other recognized mechanisms for transfers.

Children's Privacy

Morphica is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided data, contact us immediately for removal.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When changes occur, we will:

• Update the "Last Updated" date.
• Notify you via email if you have an account.
• Post a notice on the platform.

Continued use after updates constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us:

• Privacy Inquiries: privacy@morphica.studio
• General Support: support@morphica.studio
• Response Time: We aim to respond within 5 business days.