The AI creative director for Instagram

Thinks like a creative director. Ships like a studio.

Brief it the way you’d brief a senior creative. It plans the posts and reels, writes the hooks and scripts, makes every piece in your brand, and puts it on your Instagram calendar.

Free to plan. Pay only for what you make.

Reel shot 1: a Mumbai balcony in monsoon rain
Reel shot 2: the Monsoon Mug can on a wet ledge, captioned Steeped for 18 hours
Reel shot 3: cold brew poured over ice, captioned Original Black, first sip

One brief. Every format.

Studio plans and makes the posts and reels. The carousel editor builds the slides. The scheduler takes all of it to Instagram.

Monsoon Mug post: 18 hours of waiting. Finally, worth it.

01

Static posts

Finished images with your headline, logo and colours drawn in.

Kiln Coffee Roasters carousel, slide 1: Stop brewing weak coffee

02

Carousels

Slides that tell one story, your exact logo file on each.

Monsoon Mug reel frame: cold brew poured over ice

03

Reels

15 to 45 seconds, voiced, scored and captioned.

  • Tue · PostScheduled
  • Wed · CarouselScheduled
  • Thu · ReelScheduled

04

Scheduling

Everything to Instagram, on the day you choose.

Reels

Every frame, directed. Before any of it is made.

Studio writes the shot list first: the line, the framing, the type and the music. You read it, change what you like, then it makes the reel.

  1. Shot 1: a Mumbai balcony in monsoon rain

    0–4s · Hook

    “The rain is here. Everything slows down.”

    A Mumbai balcony in heavy monsoon rain. Deep green, a slice of terracotta light from a window. No people.

  2. Shot 2: the can on a wet ledge, captioned Steeped for 18 hours

    4–8s · Product

    “Chikmagalur Arabica, steeped slowly for eighteen hours.”

    The can on a wet ledge, beaded with condensation, the skyline soft behind it. The lower third kept calm for type.

  3. Shot 3: cold brew poured over ice, captioned Original Black, first sip

    8–12s · Benefit

    “The first cold sip. Everything else can wait.”

    Cold brew over clear ice, a rain-streaked window glowing green, warm light grazing the glass.

  4. End card: the Monsoon Mug logo on cream

    12–15s · End card

    Original Black. Cold‑brewed, canned, yours.

    Drawn by Morphica, not generated: your colour, your logo file, two lines of type.

Scheduling

One calendar. Every brand you run.

Posts, carousels and reels publish straight to Instagram at the time you set. Plan the week in one sitting, then get on with it.

  1. Mon2

  2. Tue3

    Monsoon Mug post
    Monsoon MugPost · Scheduled
  3. Wed4

    Kiln carousel
    KilnCarousel · Scheduled
  4. Thu5

    Monsoon Mug reel
    Monsoon MugReel · Scheduled
  5. Fri6

    LUNE carousel
    LUNECarousel · Scheduled
  6. Sat7

  7. Sun8

See the workflow

Watch it work. From a brand URL to a scheduled post.

The real product, unedited: a website becomes a brand kit, the brand kit makes the creative, the creative goes on the calendar.

01Brand to image1 min 54 sec

Build the brand once. Create with it right away.

See how a website becomes a reusable brand kit, then guides an image generation in the same workflow.

02Image to Instagram42 sec

Move from finished creative to scheduled post.

Choose a generated image, add the caption, select the connected account, and decide when it goes live.

Brief it the way you’d brief a person.

No prompt craft. Say what you need the way you’d say it to your team, and Studio comes back with a plan.

Write your first brief
  1. 01

    “Give me three Instagram post ideas for our new launch, with headlines and captions.”

  2. 02

    “A 15-second reel that introduces the brand to someone who has never heard of it.”

  3. 03

    “Plan a 30-second product reel: hook, problem, product, proof, offer.”

  4. 04

    “Three reel ideas for the next festival, each with a different hook.”

Simple plans. Choose the amount of content you need.

Every plan gives you the whole Morphica workflow and a monthly credit allowance. Need more? Top up from $9; those credits never expire.

Starter

$12/month

For trying the workflow or an occasional campaign.

150 credits a month

Approximately 75 standard 1K images

Video uses credits based on model, duration, and resolution.

  • Every image, edit and video model
  • Brand kits and carousel maker
  • Instagram scheduling
POPULAR

Pro

$29/month

For weekly content production.

420 credits a month

Approximately 210 standard 1K images

Video uses credits based on model, duration, and resolution.

  • 14% less per credit than Starter
  • Member offers while subscribed
  • Every image, edit and video model

Studio

$79/month

For agencies and teams running several brands.

1,200 credits a month

Approximately 600 standard 1K images

Video uses credits based on model, duration, and resolution.

  • 18% less per credit than Starter
  • Member offers while subscribed
  • Share top-up credits with a team

Questions, answered.

The objections that usually show up before the first generate.

What is Studio?

Studio is Morphica's AI creative director. Brief it in plain English and it plans posts and reels for your brand: the hooks, scripts, captions and dates. Then it makes them. Chatting with it is free; you only spend credits on what you make.

Is my logo redrawn by AI?

No. Morphica places your exact logo file into the slide. The model generates the scene background. Your logo stays the real file, not a model guess.

How is this different from Midjourney or Canva?

Midjourney redraws everything, including logos. Canva is a blank design tool. Morphica starts from your brand kit (logo, colours, type), plans the campaign with you in Studio, and keeps every post, carousel and reel on that kit.

Do I need a subscription?

To generate, yes: a monthly plan you can cancel any time, or a one-time top-up for a busy month. Planning posts with the AI creative director in Studio is free.

Do you train on my brand assets?

No. We do not train on your images or brand kit. Your creations stay yours. See our Privacy Policy.

What size do Instagram carousels use?

4:5 portrait, the Instagram feed size, and Morphica's default. You can also make square (1:1), landscape (1.91:1), or vertical (9:16) slides. Instagram does not accept 9:16 in feed carousels, so those download but cannot be scheduled.

Can one brand kit cover images and video too?

Yes. Set up the kit once. Use it for carousels, stills, and video so the same logo and palette carry across formats.

What can I schedule to Instagram?

Posts, carousels and reels. Schedule approved single images, non-animated carousels and Studio reels directly to an Instagram Professional account, or post them right away.

How do credits work?

Each generation uses credits from your plan or top-ups. Image costs depend on the model and output size, while video costs depend on the model, duration, and resolution. The pricing page shows standard 1K image estimates for each pack.

What support do I get?

Email support is included for workflow, billing, and generation questions. We usually reply within 1 business day.

Your next campaign starts with one sentence.

Free to plan · Monthly plans · Cancel any time

On-Brand Instagram Posts, Carousels & Reels | Morphica